Performance Marketer & Media Buyer · DTC Growth Partner

I grow brands —
not just run their ads.

I help DTC brands grow profitably — combining competitor intelligence, product validation, paid media across Meta, TikTok, Google & Snapchat, and performance creative I design in-house.

+493% revenue grown up to 8.2x ROAS $50K+/mo ad spend managed
Andrew Youssef
8.2x
Peak ROAS, scaled
Platforms I run daily MetaInstagramTikTokGoogleSnapchat
Meta Certified Google Certified 25+ Certifications
What I deliver

Not just ads — a full growth system.

Everything your brand gets when we work together — from knowing exactly where you stand in the market, to products proven before you stock them, to a business that can run without me.

🔍

Competitor & market intelligence

Know exactly where you rank in your market — your tier, your competitors' momentum, and the gap to close — so your growth targets are grounded in reality, not guesses.

🧪

Product research & validation

I find winning products and prove the demand before you spend a penny on stock — so you only stock what's already proven to sell.

📈

Media buying & scaling

Profitable paid media across Meta, TikTok, Google & Snapchat, scaled under ROAS guardrails — growth that stays profitable, not just bigger.

🎨

In-house static ad design

Scroll-stopping static performance ads designed in-house and tested against your KPIs — no waiting on outside designers. Available as a plus to scaling, or as a standalone service.

📦

Weekly stock & growth reports

What sold, what's about to run out, what to restock and what to scale — every week, so you always know the next move.

🤝

Brand independence

When the work is done I hand you the full system + playbooks, so your brand keeps running and growing — you're never dependent on one person.

$50K+
Monthly ad spend managed
8.2x
Peak ROAS while scaling
~410%
Spend scaled, ROAS held
22.4x
ROI on GCC lead gen
Proof, not promises

Live proofs.

Real screenshots — straight from Ads Manager and Shopify — growing the ads and the businesses behind them, across DTC and high-ticket lead gen.

Full-funnel growth — product research, validation, restocking & scaling (media buying + in-house static ads) integrated into the business. What the brand gets: winners proven before stock, supply that keeps pace with demand, and revenue compounding — not left to luck.

Q1 full-funnel growth — Shopify
+493% revenue (≈5.9x) · +481% orders · +328% sessionsDTC e-commerce · full growth integration · Q1 (3 mo)
One-month market establishment — Shopify
+273% revenue (≈3.7x) · +482% orders · 4.28% conv.DTC e-commerce · market establishment · 1 month
Month-by-month scaling
ROAS 3.3x → 8.2x · CPA −64% · ~410% spend scaledDTC e-commerce · Nov 2025 → Feb 2026
Nov results
3.31x ROASNov · Stabilize
Dec results
7.10x ROASDec · Optimize
Jan results
5.74x ROASJan · Scale · 1.2M
Feb results
8.20x ROASFeb · Peak · 2.37M
October sales campaign
7.79x ROAS · 3,316 purchases · 4.09M valueSingle sales campaign · Oct 2025
15-day restructure
5.1x ROAS · 830K revenue15-day account restructure
TikTok performance
7.7x ROAS · 699 purchases · CPA 68TikTok as a performance channel
GCC high-ticket lead gen — construction & design
353 qualified leads · 4 live campaignsGCC high-ticket lead gen · construction & design
GCC bookings — 644 conversions
22.4x ROI · 644 conversions · SAR 60K+ on SAR 2,675GCC lead gen · bookings

Live Meta, TikTok & Shopify data — full dashboards available on a screen-share.

Case studies

How the numbers happened.

Real DTC growth work — brand names kept private — plus the in-house static-ad design behind it. What they needed, what I delivered, and the result; full dashboards available on a screen-share.

DTC e-commerce · 3 months

Wanted real growth — not just more ad spend — and didn't know which products to back or how to scale.

What I delivered
Product research → validated winnerRestocking planManaged media buying & scalingIn-house static adsFull business integration
The result
+493%
Revenue
+481%
Orders (8.44K)
+328%
Sessions
DTC e-commerce · 1 month

A new brand with no clear structure and no real position in its market.

What I delivered
Account & funnel structureCompetitor & market researchMarket positioningCampaign setup & managementIn-house static ads
The result
+273%
Revenue
+482%
Orders (2.26K)
4.28%
Conversion
Static ad design · across 15+ DTC brands

Brands burning budget on creative that didn't convert — and running out of fresh winning angles.

What I delivered
Angle-first static ad designPain · before/after · benefit · comparison · offer anglesBuilt from winning patterns & competitor researchConcept, copy & layout — all in-houseTested against each brand's KPIs
The result
500+
Statics designed
15+
DTC brands
100%
In-house
The difference

Why me, not an agency.

Agency-level growth — without the layers, hand-offs and markups.

Direct access

You work with me — not an account manager. Replies in hours, not days.

🚀

Faster execution

Diagnosis to launch by the same person — no hand-offs, no slow decks.

🎨

In-house creative

Strategy, media buying and the static ads all under one roof.

💸

Lower overhead

Agency-level results without agency retainers and markups.

Static ad design · a plus service

Performance statics that sell — designed in-house.

I don't just request ads — I direct and design every one of these myself. Angle-first statics built from media-buying logic, competitor research and winning patterns — concept, copy and layout all done in-house, across pain-led, before/after, benefit, comparison & offer angles. What you see here is just a sample — I've designed 500+ statics for 15+ DTC brands. Add it to a growth engagement, or buy static-ad design on its own.

500+ statics designed 15+ DTC brands 100% in-house
Want scroll-stopping statics like these for your brand?
I design performance static ads in-house — built from winning patterns and tested against your KPIs. Add them to your growth plan, or buy static-ad design on its own.
Get statics for your brand →
About me

Performance marketer with hands-on paid-growth experience.

Instead of just launching ads, I build systems: understand the performance behavior, find what actually drives results, and scale the winners without wasting budget.

💼

What I do

  • Manage campaigns across Meta, TikTok, Google & Snapchat
  • Work with DTC e-commerce & high-ticket lead gen
  • Manage $50K+/mo ad spend across accounts
🎯

My approach

  • Understand performance behavior first
  • Identify what actually drives results
  • Scale winning ideas without wasting budget
🧩

Who I work with

  • DTC e-commerce — health, beauty & fashion
  • Healthcare & local services (clinics, recruitment)
  • High-ticket lead gen — GCC construction & design
Industries I've grown Health & WellnessBeautyFashionHealthcareRecruitmentConstructionInterior Design
What I do

A full-stack performance operator.

📈

Performance Media Buying

Scaling paid campaigns across Meta, TikTok, Google & Snapchat — structure, budget allocation, offer testing, CPA/ROAS control.

🎯

Creative Strategy & Testing

Validating angles, hooks & messaging with performance data; structured hook × body × offer × CTA frameworks to find scalable winners.

🧲

Lead Generation Systems

Funnels for high-ticket & local services, lead-form optimization, qualification logic, GoHighLevel CRM — qualified leads, not vanity volume.

🔍

Performance Analysis

Reading signals across accounts, controlling CPA/ROAS & scaling stability, turning data into clear test / kill / scale decisions.

🛒

E-commerce Growth

Conversion-focused acquisition for DTC brands, Shopify flows, pixel/CAPI & tracking integrity, product & offer scaling.

🎨

Creative Direction & Design

Directing & designing performance creative — statics & full photoshoot systems built on winning patterns to stop the scroll.

How I work

Diagnosis-first, always.

01

Diagnose

Audit account, funnel & creative to find wasted spend and what's blocking scale.

02

Restructure

Rebuild a clean, scalable account architecture so CPA stops drifting.

03

Test

Run a structured creative engine — hooks, angles, offers — to surface winners fast.

04

Scale

Scale winners under ROAS guardrails; refresh before fatigue bites.

Track record

Experience.

2025 — Present

Performance Marketer & Media Buyer

DTC E-commerce — Health & Wellness · Beauty · Fashion
  • Lead paid acquisition & creative direction for DTC e-commerce brands — scaled accounts from 3.3x to 8.2x ROAS while cutting CPA.
  • Built structured testing frameworks across Meta & TikTok and a creative production loop feeding proven winners into scaling.
Jan 2026 — Mar 2026

Media Buyer & Performance Marketer

Mahara Media — GCC Market
  • Managed lead-gen for 20+ construction, architecture & interior-design brands across UAE, KSA, Qatar, Kuwait, Oman & Bahrain.
  • Full-funnel media buying focused on qualified-lead acquisition & CPL optimization — up to 22.4x ROI.
May 2024 — Present

Freelance Performance Marketer

DTC, healthcare, services & fashion
  • Managed 300K+ EGP/mo across Meta, TikTok, Google & Snapchat for multiple clients & industries.
  • +35% patient inquiries for a dental clinic; recruitment funnel delivering 50+ hires in under 90 days.
Verified & certified

Certifications.

25+ certifications across paid media, analytics, AI & growth — Meta & Google verified, plus university-grade digital-strategy and AI specializations.

M

Meta

  • Certified Digital Marketing AssociateCredly-verified
  • Social Media Marketing
G

Google

  • Search Ads
  • Search Engine Optimization (SEO)
  • Prompting Essentials
A

Adobe

  • Marketing Specialist
AI

AI & GenAI

  • GenAI for Marketing Analysts
  • GenAI for Social Media Marketing
  • Grow with AI — AI-Driven Growth Marketing
DS

Digital Strategy

  • Digital Strategy & Business Opportunity
  • Digital Channel Planning & E-Commerce
  • Digital Leadership & Strategy Execution
C

Content & Growth

  • The Strategy of Content Marketing
  • + more via Coursera14 additional certifications

25+ total certifications — full credential list & verification links available on request.

Creative direction · portfolio project

Bonus: HWYA — “Wear Your Identity.”

A creative-direction project for a streetwear brand — concept, art direction and execution by me. Same performance thinking as my ad work: every scene maps to a testable ad angle (Scene = Ad Angle), engineered for paid-social testing.

HWYA scene — intensity HWYA scene — product HWYA scene — connection HWYA scene — back print HWYA scene — control HWYA scene — identity

Tools & stack

Meta AdsTikTok AdsGoogle Ads Snapchat AdsShopifyGoHighLevel Pixel / CAPIPhotoshopCanvaClaude Code

Languages

Arabic — NativeEnglish — FluentFrench — Working
FAQ

Questions clients ask.

Most engagements are a monthly retainer or a scoped project, priced to your goals and stage — we agree the scope and price before any work begins. Your ad spend is separate and stays in your own accounts.

Access to your ad accounts and store, plus one clear goal. I handle strategy, creative and execution from there — you approve the big calls and the launches.

An audit and quick structural wins in the first week or two, with meaningful movement as testing compounds. You get transparent weekly reporting, so you always see what's working and what's next.

I focus on DTC e-commerce (health, beauty, fashion) and high-ticket lead gen — but the growth system (market intelligence, product validation, testing, creative and scaling) works for most products with real demand.

Yes — your accounts, creative and data are always yours. When the work is done I also hand you the system and playbooks, so your brand keeps running and growing without depending on me.

Absolutely. I'll screen-share the live dashboards behind every number on this page, and we can talk it through on a free strategy call — no commitment.

Free growth audit

Book a call → leave with a plan.

In a free 30-minute call I'll walk through your brand and show you exactly where the growth is:

  • Your biggest growth bottlenecks right now
  • Where you stand vs. your competitors
  • The creative & offer gaps costing you sales
  • Your fastest, most profitable scaling moves
📅 Book your free audit call

No pitch, no obligation — you keep the plan either way.

Let's talk

Ready to scale your brand?

Book a call above, or reach me directly — whatever's easiest. I usually reply within a few hours.

None of the call times work? WhatsApp me and we'll find one.